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Justin Cryptov
Justin Cryptov

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The 30-Day Marketing Sprint: What I'm Doing Differently

I have been building products for 3 years.

I have launched 5 apps.

None of them got more than 100 users.

Why? Because I never figured out marketing.

Until now.

Why I am Doing a 30-Day Sprint

Most indie devs give up on marketing after a week. I did.

This time, I am doing something different.

I am treating marketing like product development:

  • Clear goals
  • Daily metrics
  • Consistent execution
  • Rapid iteration

The Plan

Week 1: Pre-launch - Build foundations

  • Set up tracking
  • Create content assets
  • Submit to directories

Week 2: Launch - Maximum visibility

  • Product Hunt launch
  • Cold outreach
  • Community engagement

Week 3: Sustained - Keep the momentum

  • Daily content
  • Partnership outreach
  • Community building

Week 4: Scale - Double down on what works

  • Analysis
  • Optimization
  • Repeat winning tactics

What Success Looks Like

In 30 days, I want:

  • 1,000 signups
  • 50 paying customers
  • 500 newsletter subscribers

Is it ambitious? Yes.

Is it achievable? We will find out.

Daily Execution

Every day, I will:

  1. Post on social media
  2. Engage with communities
  3. Reach out to potential users
  4. Track what works

No excuses. No skipping days. Just execution.

Follow Along

If you want to see how this goes, follow me here on dev.to.

I will be posting weekly updates with real numbers.

No fluff. No theory. Just what works and what does not.

Let us see if this time is different.


P.S. If you are an indie dev struggling with marketing, drop a comment. I want to know what challenges you face.

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