Newsletters for everyone and everything
Substack grew from 11,000 paying subscribers in 2018 to 50,000 currently, showing rapid growth in newsletter subscriptions.
- The dominance of Google and Facebook in digital advertising has made traditional ad-based models less effective for content producers, pushing them toward subscriptions.
- Newsletters enable direct relationships between creators and audiences, avoiding intermediation by platforms and creating more intimate reader connections.
- Successful newsletter monetization often depends on focusing content on specific niches where audiences are willing to pay for specialized expertise.
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