Like mentioned in the post, Plausible is not meant as a clone or a full blown replacement of Google Analytics. Some people are fine running GA and are happy to use Google Ads and the rest of the Google ecosystem. On the other hand, some would prefer to focus more on privacy of their visitors or on not having to get cookie / GDPR consent etc. Plausible is more meant for those use cases.
I've answered the new vs returning aspect in another reply.
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Like mentioned in the post, Plausible is not meant as a clone or a full blown replacement of Google Analytics. Some people are fine running GA and are happy to use Google Ads and the rest of the Google ecosystem. On the other hand, some would prefer to focus more on privacy of their visitors or on not having to get cookie / GDPR consent etc. Plausible is more meant for those use cases.
I've answered the new vs returning aspect in another reply.