Castar SDK--The ad-free app monetization strategy on fostering user loyalty

The app monetization will have a direct impact on the user experience and the user stickness to app. Adopting ad monetization may result in the detriment of users’ appetite, especially under the circumstance of ads’ over-inserting or the infected core features, as a result of the loss of users or the decline of online time. Furthermore, the balance between the users’ willingness to pay and the given range of core features is required in the subscription or in-app purchase revenue model. Over-pay is likely to limit the user base and its growth.

On the flip side, rational monetization like CastarSDK provides a stable source of revenue for developers, thereby supporting the continuous updates and unstoppable optimizations of application.