Apple is using a Ted Lasso-linked World Cup podcast to test Apple News as a real-time sports destination.
Key takeaways
- Apple’s new World Cup move is not a rights splash or a hardware tie-in; it is a fast-turn podcast designed to put Apple News and Apple Podcasts beside the tour...
- After the Whistle with Brendan Hunt and Rebecca Lowe returns on June 7 for six weeks of World Cup coverage, with new episodes arriving “multiple times a we...
- That says more about Apple’s media strategy than a simple podcast renewal would suggest.
- Apple is turning World Cup attention into an Apple News test
👉 Read the full breakdown on MLXIO
Canonical source: https://mlxio.com/creators/apple-news-world-cup-podcast
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