Referring to people as "the masses" hides a truth that we all belong to that mass. We must always believe that any of us can fall victim to this type of deceit.
The deceit is also at a level that is unprecendented. Imagine campaigns tailored directly at you. Any interest you show, will be used against you. Donated to a local animal shelter once, don't be surprised to see political messages talking about animal rights -- and they'll know precisely what side of the issues you are on.
They know your relatives, and how they think as well. If presented with an ad implying your family is disappointed with how you think, how would feel?
And it can all be lies! Given enough partial information a campaign can target you "well enough" to have you believing what is said. I don't have to paint a full picture to sway you, just know what issues to address. Pyscological biases are well known, and with a bit of processing easily manipulated.
Referring to people as "the masses" hides a truth that we all belong to that mass. We must always believe that any of us can fall victim to this type of deceit.
The deceit is also at a level that is unprecendented. Imagine campaigns tailored directly at you. Any interest you show, will be used against you. Donated to a local animal shelter once, don't be surprised to see political messages talking about animal rights -- and they'll know precisely what side of the issues you are on.
They know your relatives, and how they think as well. If presented with an ad implying your family is disappointed with how you think, how would feel?
And it can all be lies! Given enough partial information a campaign can target you "well enough" to have you believing what is said. I don't have to paint a full picture to sway you, just know what issues to address. Pyscological biases are well known, and with a bit of processing easily manipulated.
Great point!