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Discussion on: Apple Event Takeaways?

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Trevor Nielsen

While that might be true for people that have iPhones, as a teenager myself I would say that probably 90% of the messaging that my high school did was through Facebook Messenger or Snapchat (I would say only about 60% of my grade actually had iPhones, the rest were Android people). Everyone had a Facebook account, but not everybody had iPhones, so most people didn't use iMessage that I saw. The problem with Apple designing these Snapchatlike iMessage features is they only work with other Apple users, whereas other platforms like Snapchat and Messenger work on almost any device, so they can capture a much broader market. That's why I don't like Apple trying to make their iMessage "cool" for the teens; they can't capture the same market as their competitors, so why focus on it?