Streamlining the customer journey is vital, Shopify's cart permalink feature can help.
This tool transforms the shopping experience:
Creates direct pathways from ads or emails to checkout
Pre-loads carts with specific products, quantities, and discounts
Significantly reduces buyer friction and enhances conversion rates
Ideal for marketers looking to refine their sales funnel and improve user experience.
For more you can check here:
https://help.shopify.com/en/manual/products/details/cart-permalink
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