What if a client wants to use Google Ads to boost website traffic? How would I go about tracking marketing campaigns such as those? I'm asking because analytics offers integration with that other platform. I would assume that maybe ad urls could just use query params and Plausible could just track custom events if a visitor came from a Google Ad or social media?
We do have goal / event tracking. But like mentioned in the post, Plausible is not meant as a clone or a full blown replacement of Google Analytics and Google's ecosystem. Some people want to run GA and want full integration with Google Ads, remarketing and the rest of the Google ecosystem. Plausible may not be the best solution for those use cases. We designed it more for use cases where people want to de-Google-ify their sites, or where people want more privacy to their visitors or people don't want to deal with all those cookies and GDPR consent prompts etc.
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What if a client wants to use Google Ads to boost website traffic? How would I go about tracking marketing campaigns such as those? I'm asking because analytics offers integration with that other platform. I would assume that maybe ad urls could just use query params and Plausible could just track custom events if a visitor came from a Google Ad or social media?
We do have goal / event tracking. But like mentioned in the post, Plausible is not meant as a clone or a full blown replacement of Google Analytics and Google's ecosystem. Some people want to run GA and want full integration with Google Ads, remarketing and the rest of the Google ecosystem. Plausible may not be the best solution for those use cases. We designed it more for use cases where people want to de-Google-ify their sites, or where people want more privacy to their visitors or people don't want to deal with all those cookies and GDPR consent prompts etc.