Answer as a professional and as a person: How do you feel about GMail showing images by default now (which enables tracking)? (I know it's ancient news, and I know there's a setting for it.)
Also: What's the fastest and easiest way to make people understand they don't need to have an email signature when using email to have a conversation by hand, let alone one with embedded images?
Is there any research I can send small/medium companies to show how that not only makes them look stupid but actually harms their bottom line?
As a professional, great! Images loading by default means I'll get more accurate open/click reporting. Good data means I can—ideally—better tailor future communication to what my subscribers respond best to. I see this as a win-win.
For me as a person, I don't mind that images load by default. I'm usually on a strong wifi connection so there's no loss in experience or data for me. Other people may not feel the same way. Some people may find loading images by default obtrusive or unwanted.
I've had a few people ask me about email signatures lately. I don't know of any hard data but I'll take a look. I will say that there runs a risk of images being blocked/removed by a recipient's email client—such as when emailing to another company. Keeping your info as text and links would be my advice.
More to come!
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Answer as a professional and as a person: How do you feel about GMail showing images by default now (which enables tracking)? (I know it's ancient news, and I know there's a setting for it.)
Also: What's the fastest and easiest way to make people understand they don't need to have an email signature when using email to have a conversation by hand, let alone one with embedded images?
Is there any research I can send small/medium companies to show how that not only makes them look stupid but actually harms their bottom line?
As a professional, great! Images loading by default means I'll get more accurate open/click reporting. Good data means I can—ideally—better tailor future communication to what my subscribers respond best to. I see this as a win-win.
For me as a person, I don't mind that images load by default. I'm usually on a strong wifi connection so there's no loss in experience or data for me. Other people may not feel the same way. Some people may find loading images by default obtrusive or unwanted.
I've had a few people ask me about email signatures lately. I don't know of any hard data but I'll take a look. I will say that there runs a risk of images being blocked/removed by a recipient's email client—such as when emailing to another company. Keeping your info as text and links would be my advice.
More to come!