I am going to lean on email marketing as my primary method of getting my book out.
So I started a newsletter!
I work to attract people to sign up to it, and then I make it a point to send something helpful to the people who do sign up. I wind up with a community of people who trust and vouch for me and will then buy this book, future books, classes, etc.
If I had started that first, I could have vetted the contents as I wrote, tested pricing, collected more stories from everyone, etc. When my book was done more than likely most of the people would have happily bought it.
FYI: The total cost for me to self publish was around $900. I got off lucky at that price.
Sounds like a good strategy for a book. 🙂 Did you learn email marketing somewhere? Or you're just figuring it out as you go?
And where can I sign up for your newsletter? 🤓
I was introduced to Tim Grahl's material on book marketing. I've been working through it. I will say that most of his easy to get material is very high level, so it takes some thought to fill in the blanks.
I am going to lean on email marketing as my primary method of getting my book out.
So I started a newsletter!
I work to attract people to sign up to it, and then I make it a point to send something helpful to the people who do sign up. I wind up with a community of people who trust and vouch for me and will then buy this book, future books, classes, etc.
If I had started that first, I could have vetted the contents as I wrote, tested pricing, collected more stories from everyone, etc. When my book was done more than likely most of the people would have happily bought it.
FYI: The total cost for me to self publish was around $900. I got off lucky at that price.
Sounds like a good strategy for a book. 🙂 Did you learn email marketing somewhere? Or you're just figuring it out as you go?
And where can I sign up for your newsletter? 🤓
I was introduced to Tim Grahl's material on book marketing. I've been working through it. I will say that most of his easy to get material is very high level, so it takes some thought to fill in the blanks.
One place you can sign up for my newsletter is here.