What would be the limitation? Unless you actually want to model the relationships between the influencers and their audiences, I don't see how you actually need to track personally identifiable information to track trends in demographics...
If we want to track how cohorts evolve over time then we should just track that in a secure manner; or not track it at all if we can't do it right. It just seems like a simpler approach than finding some other more "fuzzy" metric to use as a proxy.
The question is if it's really necessary to track 'cohorts' per se? With the security risk and disfavored UX it entails. If you can get a decent enough statistic from other more aggregate means.
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What would be the limitation? Unless you actually want to model the relationships between the influencers and their audiences, I don't see how you actually need to track personally identifiable information to track trends in demographics...
If we want to track how cohorts evolve over time then we should just track that in a secure manner; or not track it at all if we can't do it right. It just seems like a simpler approach than finding some other more "fuzzy" metric to use as a proxy.
The question is if it's really necessary to track 'cohorts' per se? With the security risk and disfavored UX it entails. If you can get a decent enough statistic from other more aggregate means.