The evolving technological development often means more opportunities for businesses. This is the case with proximity marketing. This is a technology that takes the advertisement campaigns to a whole new level. Recently, the proximity marketing devices called beacons became a revelation for the retail stores and small start-ups. So, let’s take a look at what proximity marketing is and how it works.
The Concept of Proximity Marketing
Imagine you have opened a clothing store with the stock of great Scandinavian fashion. However, you do not have a base of loyal clients as your enterprise has just been born, and there are plenty of H&M’s in the district. How can you attract new clients and cope with the competition? The answer could be mobile proximity marketing.
The concept is straightforward. When the potential customer approaches your business asset, they automatically get the notification on their phone. It can be anything: new offers or an invitation to find out more about your business. What is great about this technology is that it sends the message at the right time, increasing the probability of customers actually becoming interested in the deal.
As in the modern era, people are inseparable from their mobile devices, this technology proves to be a useful addition to the firm’s advertising campaigns. According to JiWire, more than 53% of customers would not mind sharing their current location and in return receive advertising that is relevant to them at the moment.
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