I'm by no means an expert, but for my projects, SEO makes sense. People who need these tools will search for them, so that will always be the primary source of traffic.
Once I start making products (like the API), it could make sense to join communities of people that need those products. If only to understand the pain points you can solve and improve the product.
Other possibilities are blogging, podcasts, ads, setting up an affiliate program, but that depends on the product and niche I guess.
I'm by no means an expert, but for my projects, SEO makes sense. People who need these tools will search for them, so that will always be the primary source of traffic.
Once I start making products (like the API), it could make sense to join communities of people that need those products. If only to understand the pain points you can solve and improve the product.
Other possibilities are blogging, podcasts, ads, setting up an affiliate program, but that depends on the product and niche I guess.
Thanks @ruurtjan , best wishes on the projects and adventures ahead!