Hi Muna - I'm the Founder of Treehouse.
Thank you so much for posting this. Several months back I asked the marketing team to delete this ad as I believe it's misleading. I was frustrated that this ad got created at all because, as you said, it's not realistic for 99% of people. I apologize.
I believe it typically takes 6-9 months to go from no knowledge to apprentice level as a Developer, which pays around $55,000 annually to start (pre "Junior Dev" which typically starts at $75,000).
You are an amazing example of grit and hard work and I admire you.
Thanks again for the honest post.
Thank you so much for your comment! I appreciate you reading the post and sharing your personal thoughts about the ad.
I admire your openness about the decisions that were made regarding this particular ad and find it commendable that, as the founder of one of the largest learning platforms for web technologies, you not only acknowledge this ongoing issue but have actively tried to do something about it. It is something you don’t really see other platforms or online course providers doing so I respect your efforts to make changes happen. I only wish that other online course providers would do the same.
When I was writing this post, my intention was not to single out Treehouse in particular but learning platforms and online course providers in general. I get it. It is completely understandable for learning platforms such as Treehouse, Udemy, Udacity etc, to intensely market their courses to the masses. With the surge in demand for people with coding/programming skills in the tech industry, particularly in recent years, online course providers such as Treehouse have helped bridge the skills gap with accessible and affordable courses for people wanting to gain these highly sought after skills. However, at the end of the day, these are businesses and one of the goals of a business is to make profit. However, as important as the provision of these resources may be, it is just as important to highlight and be more transparent about the reality of what it actually takes to become a developer/programmer. Otherwise, as you said, it can lead to people being misled.
In terms of how long it takes and the salary, I’ve noticed that where these two questions are concerned, opinions can differ which is interesting. But generally, I do agree with you somewhat.
I must say, this is kind of surreal. It never crossed my mind that this post would resonate with so many and that you’d stumble upon it too. The internet really is a small world!
I am truly humbled by your kind words and appreciate you reaching out. Although I’m not a user of Treehouse myself, I have heard a lot of good things about the courses that the platform provides and hope that it continues to flourish and help bridge the gap between the affordability and accessibility of tech education everywhere. You have done an amazing job so far and I wish you every success in the future!
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