what is seo?
search engine optimization (SEO) is the practice of improving the quality and quantity of audience visiting our website through search engines
It is a methods for increasing ranking position on search engine
How search is works?
- search engine perform several activities in order to deliver search results
- crawling
- Indexing
- processing
- calculating relevancy
- retrieving results
how seo works?
search engine such as google ,yahoo have their own algorithm or rules to decide the order of pages to show for search query
content :
The quality of content should be unique relevant for the search query
links:
The links from other sites are called backlinks. these links helps in determining the ranking of sites in SREPS
Page structure:
The webpage include important in the title,tags,or other meta tags and also sure the site is crawlable
Now let's see how Google’s algorithm updates work.
Google Panda (2011)
Focused on content quality, targeting thin, duplicate, or low-quality content.
Google Penguin(2012)
Targeted websites with spammy backlinks and manipulative link-building practices.
Google Hummingbird (2013)
Improved understanding of search intent and conversational queries.
Google Pigeon (2014)
Enhanced local search results to provide more relevant local listings.
Mobile-Friendly Update (2015)
Gave preference to mobile-friendly websites in mobile search results.
Rank Brain (2015)
Introduced machine learning to better understand user queries and improve rankings.
Fred (2017)
Targeted websites focused on aggressive monetization over user experience and content quality.
Bert (2019)
Improved natural language processing to better understand context and nuances in search queries.
*How search engine ranking works *
When you search, the engine uses algorithms to rank indexed pages based on hundreds of factors, showing the most relevant and valuable pages first.
How to Improve Your Search Engine Ranking
Create valuable, user-focused content that answers questions clearly and thoroughly.
Optimize your pages with relevant keywords naturally placed.
Build high-quality backlinks by networking, guest posting, and sharing great content.
Improve site speed and mobile usability to keep users happy.
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