Ad IDs across platforms are falling like dominoes. Apple ATT framework has already curtailed ad targeting capabilities. Upcoming third-party cookie deprecation will further restrain access to audience knowledge.
In addition, emerging ad spaces like connected TVs, retail ads, and DOOH require a whole new set of cross-industry identifiers and data exchange mechanisms.
It looks like the ad industry is ready to enter a clean slate status, or more precisely — a data clean room state.
In this article, you’ll learn:
- A quick data clean room definition
- How data clean rooms work
- What propels the demand for clean rooms
- Which data clean room use cases pioneers pursue
- The pros and cons of using data clean rooms
- About alternatives to data clean room technology.
Xenoss - a MarTech/AdTech software development house, providing clients with custom-made software, team extension, and premium tech consulting services, has created the article to provide you with insights on the data clean room topic.
Discover more HERE.
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