I understand very well what Google Analytics does.
You CAN get much of the same insight from properly configured server logs on a properly designed website.
GA build good reports on top of data collected through JS, but you could build similar reports by yourself and people used to do that sort of analytics before it.
The problem is that website owners sell their visitors' data for such reporting.
So it's way cheaper to them than a good team of developers and data analysts.
Everybody is fine... except milking cows users.
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ROTFL!
I understand very well what Google Analytics does.
You CAN get much of the same insight from properly configured server logs on a properly designed website.
GA build good reports on top of data collected through JS, but you could build similar reports by yourself and people used to do that sort of analytics before it.
The problem is that website owners sell their visitors' data for such reporting.
So it's way cheaper to them than a good team of developers and data analysts.
Everybody is fine... except
milking cowsusers.