Lexiphoria explains how global brands can learn from Indian meme culture to connect with the local market. It highlights key takeaways, including the use of local language, tapping into the audience's collective emotional memory , and using culturally appropriate humor to build trust. Emphasizes the importance of hyper-local customization and Indianization for brands to become an integral part of the culture rather than being perceived as a foreign entity.
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Indian Meme Culture: A Guide for Global Brands on Local Relevance by Lexiphoria
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