Great guide. One thing worth expanding in the SEO section: the "internal linking and use of anchor text" point is doing a lot of work but is underserved compared to what actually moves the needle.
Most WordPress themes display a "Recent Posts" widget in the sidebar or at the bottom of posts. This creates internal links, but they're chronological — not topically relevant to what the reader just finished. A post about WooCommerce checkout optimization links to "my last 3 posts" which might be about hosting, design, and analytics.
What works better: tag/keyword-based related posts that score similarity between the current post and candidates:
This keeps readers in the same topical cluster, distributes PageRank within semantically related content (which aligns with how Google evaluates topic authority), and meaningfully improves time-on-site.
The default WordPress "related posts" options are either purely random or purely chronological. Plugins that do tag/keyword scoring exist but are often heavyweight. It's one of those areas where a custom implementation pays off more than the standard recommendations suggest.
Otherwise, comprehensive checklist — the database cleanup point is often skipped until something breaks.
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Great guide. One thing worth expanding in the SEO section: the "internal linking and use of anchor text" point is doing a lot of work but is underserved compared to what actually moves the needle.
Most WordPress themes display a "Recent Posts" widget in the sidebar or at the bottom of posts. This creates internal links, but they're chronological — not topically relevant to what the reader just finished. A post about WooCommerce checkout optimization links to "my last 3 posts" which might be about hosting, design, and analytics.
What works better: tag/keyword-based related posts that score similarity between the current post and candidates:
This keeps readers in the same topical cluster, distributes PageRank within semantically related content (which aligns with how Google evaluates topic authority), and meaningfully improves time-on-site.
The default WordPress "related posts" options are either purely random or purely chronological. Plugins that do tag/keyword scoring exist but are often heavyweight. It's one of those areas where a custom implementation pays off more than the standard recommendations suggest.
Otherwise, comprehensive checklist — the database cleanup point is often skipped until something breaks.