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Discussion on: Building for people with ad-blockers

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STrRedWolf

There's one thing to keep in mind:

The big thing with the ads is that nobody (not the dev who puts the code in, nor the ad providers) checks if the ads are safe/legit. When I mean safe/legit, I mean "does not execute a ton of Javascript that makes browsers slow to a crawl or infect them with malware."

If you have set your ads to restrict to only images(no audio, no video, no Javascript, no Flash), and declare that with an "ad policy", you're more likely to have folks turn off the ad blocker. But if you insist on all the ads, you'll find more people blocking them, and you're fighting a losing battle.