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Discussion on: Stop Using Acronyms

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Tinus Smit

Absolutely. It's a two-way street, because I've also encountered similar acronyms and abbreviations that have different meanings based on the context e.g.
CI

  • Corporate Identity
  • Continuous Integration
  • Customer Insights

It's not impossible that all three above could feature in the same meeting and then it is up to the communicator to ensure that contextually these are explained well enough.