Too much focus on the technical stuff! No truly end user give a damn about design patterns, variable names, libraries and frameworks. The non-technical people, the ones that in the end pay for the technology want - ux, speed, simplicity, value (business logic) etc. Simplicity is the most complex thing.
Totally with you, although I wasn't for a long time. It's hard as a developer to step away from the code to consider the bigger picture, but we really are just building software for other people. Providing them a good user experience is most important.
Indirectly, efficient developer practices allows building out good user experiences, but only until you get into diminishing returns of over engineering. I try to consider the ROI of an improvement in development workflow to the end user.
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