Community engagement and loyalty are important resources for businesses in the digital era. User loyalty policies, which commonly include contests, competitions, quizzes, and events, have evolved as an effective technique for strengthening the relationship between companies and the community members to which they belong.
Nowadays, due to constant digitalization, the process of organizing company events like contests and competitions has changed significantly too. There are several focal points for running such an event effectively, taking current trends into account.
Firstly, you should define the objectives and desired outcomes of the competition. Secondly, select a suitable platform that supports Web3 technologies and can handle the mechanics seamlessly. Additionally, ensure that the competition rules are clear and easily understandable for participants. Promote your event through various channels to attract a diverse range of participants and maximize engagement. Remember to establish a fair judging process and allocate appropriate rewards for winners and participants. Lastly, create a feedback loop: ask users for their opinions so that you can keep improving and honing your loyalty programs.
Since there are usually no problems at the stage of defining goals and results, let’s take a closer look at current blockchain solutions. Our community manager has been involved in crypto since 2016, so after doing research, he introduced us to the CrowdFeeding service. It helps competently build a loyalty policy towards users and the community.
CrowdFeeding is a platform where businesses can list tasks and individuals can apply to do them in exchange for rewards. This results in the desired outcomes for one party and fair compensation for the other.
How do project managed to run a competition using CrowdFeeding?
We prepared the following simple conditions for community members:
- Create a funny company meme that no one else has.
- Make a repost of the competition entry.
- Add the result to the CrowdFeeding service.
As all rewards in the service are paid via crypto - Ubix (UBX) coins (it will be cool if the service adds various payment methods), we set each participant who meets the requirements to get 40,000 UBX, and the top three finishers will split a total of 7,000,000, 5,000,000, and 3,000,000 UBX. There were about 500 participants who completed the task correctly.
Meme posts by users garnered between 30 and 800 views, which significantly raised product awareness and resulted in the addition of around 100 new Twitter followers. Pretty good result at a reasonable price.
We were able to track the number of participants who met all of the requirements, weed out cheaters who stole someone else's picture, and award prizes to participants and winners.
How does the CrowdFeeding service work?
CrowdFeeding's streamlined process ensured transparency and fairness in the distribution of rewards, fostering trust and satisfaction among participants. Additionally, the success of this campaign highlights the effectiveness of the Web3 service in facilitating user engagement and achieving marketing goals.
It's obvious that user loyalty rules play an important role in encouraging participation, knowledge sharing, and a community spirit rise among the user base as a whole. When managed effectively with the help of such transparent blockchain solutions, these policies not only strengthen the company's brand and bottom line while also filling the community with a strong sense of belonging.
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