It’s no secret that the mobile game market is booming. Over the last couple of years, we have seen mobile games break records and make billions in revenue. More and more players are using mobile devices to play games. It’s convenient, simple, and fun. Plus, it allows gamers to play games wherever they are, which can’t be said for desktop or consoles. Mobile gamer demographics are also changing and evolving. What was true about gamers just a couple of years ago is vastly different now. The mobile game market is constantly changing.
If you’re a game developer or a mobile game marketer, you need to know the mobile gaming industry inside out. That includes keeping up with the trends and having an in-depth knowledge of the mobile game market. It’s the only way to make informed decisions.
That’s why you need to check out these 45+ mobile gaming statistics for 2020. You’ll find out all the important information about the mobile gaming market, mobile gamer demographics, monetization, and mobile game industry leaders.
Use these mobile gaming statistics to get ahead of the competition and win in 2020.
Mobile Gaming Market Statistics for 2020
- There will be more than 2.4 billion global mobile gamers in 2020. That number is projected to grow to 2.7 billion by 2021. (Source: Statista)
- There were 209 million mobile game players in the United States. In 2020, that number will grow to more than 213 million. (Source: Statista)
- In 2019, there were more than 620 million mobile game players in China, which makes it the largest market.
- In 2019, the gaming market worldwide was $152 billion, 51% of that coming from mobile games. (Source: Dot Com Infoway)
- In 2020, the worldwide gaming market is expected to reach $165 billion. (Source: MediaKix)
- By 2021, the mobile gaming market is projected to reach $180 billion. (Source: MediaKix)
- Asia is currently the biggest gaming marketplace with more than $41 billion in revenue. (Source: Statista)
- Mobile games dominate with 51% of the total global gaming industry revenue. Console and PC games account for 25% and 24%, respectively. (Source: Dot Com Infoway)
- Mobile games market share is projected to reach 59% by 2021. (Source: Dot Com Infoway)
- In 2019, North American gaming revenue was $10 billion. (Source: Statista)
- By 2021, gamers are predicted to spend $180 billion dollars on games. In 2018, they have spent $137 billion. (Source: Leftronic)
- More than half of mobile games revenue comes from only three genres: puzzle, strategy, and chance. (Source: EEDAR)
- The hyper-casual game market is worth more than $2 billion. It has attracted more than 100 million new mobile players (Source: VentureBeat and AppsFlyer)
- 33% of all downloaded apps are mobile games. (Source: AppAnnie)
Most Popular Mobile Game Genres
- Casual Mobile Games 58.86
- Puzzle Mobile Games 56.5%
- Arcade Mobile Games 55.08%
- Action Mobile Games 34.19%
- Racing Mobile Games 30.83%
- Strategy Mobile Games 15.65%
- Card Mobile Games 15.35%
- Board Mobile Games 14.95%
- Adventure Mobile Games 14.82%
- Word Mobile Games 13.61%
- Simulation Mobile Games 13.19%
Mobile Gamer Statistics for 2020
- 56% of 2.3 billion global mobile gamers play games more than 10 times a week. (Source: Mediakix)
- More than 50% of gamers are older than 34. (MediaKix)
- On average, gamers play two to five mobile games a month. (Source: AppAnnie)
- Users spend 90% of their smartphone usage on apps and games. (Source: eMarketer)
- Users spend 3 and a half hours using mobile devices every day. 11% of that time is spent on mobile gaming. (Source: eMarketer)
- On average, hyper-casual mobile gamers download ten times more games than other players. (Source: VentureBeat)
- In 2019, 37% of mobile game players were men, while the majority, 63%, were women. (Source: Mediakix)
- In the US, the ratio of female and male players is closer with 55% of them being women and 45% men. (Source: Statista)
- Female gamers are more interested in mobile games than consoles. (Source: Mediakix)
- Female gamers’ favorites are match-3 games like Candy Crush Saga. In fact, 58% of all Candy Crush Saga players are women. (Quantic Foundry and DMR)
- When it comes to mobile game genres, young men prefer action and shooters. (Source: InfluencerMarketingHub)
- As much as 60% of female mobile gamers play every single day. (Source: Mediakix)
- The average age of mobile gamers is 36 years for women and 32 years for men. (Source: MediaKix)
- More than 50% of gamers play mobile games in the bathroom. (Source: MediaPost)
Mobile Games Monetization Statistics for 2020
- Mobile game influencers affect the purchasing decisions of users by more than 21% than non-gamers. (Source: Newzoo)
- 74% of mobile gamers in the United States would watch a video advertisement if they got in-app content in return. (Source: eMarketer)
- 82% of mobile gamers say they are more into free mobile games that include ads than paid games with no ads. (Source: eMarketer)
- In-app purchases account for 95% of all user spend. (Source: TechCrunch)
- As the results of paid ads, mobile game downloads increased by 15%. (Source: AppAnnie)
- Players of hyper-casual games watch two times more ads than players of other mobile game genres. (Source: VentureBeat)
- By 2020, worldwide app install ad spend will increase by 65% and reach $64 billion. (Source: AppsFlyer)
- Women are much more likely to make an in-app purchase than men. (Source: Venturebeat)
- More than 30% of female players will pay for a mobile game. (Source: MediaKix)
- In 2019, almost half of mobile game players spent money on games and most of them live in China. (Source: Newzoo)
Mobile Game Industry Leaders Statistics for 2020
- Since it first launched Pokémon Go acquired 3 billion dollars in revenue. (Source: Venture Beat)
- Tencent’s total revenue in Q3 2019 was $19.9 billion. (Source: SensorTower)
- Supercell’s revenue in the first half of 2019 was $9 billion. (Source: SensorTower)
- PUBG was one of the top-earning mobile games in Q3 of 2019 with almost half a billion dollars. (Source: SensorTower)
- Candy Crush Saga publisher King made more than $450 million in Q3 of 2019. (Source: Sensor Tower)
- Honor of Kings generated $377 million in Q3 of 2019. (Source: SensorTower)
- Fate/Grand Oder from Aniplex generated $354 million in Q3 of 2019. (Source: SensorTower)
Final Thoughts on Mobile Gaming Statistics for 2020
Judging by these statistics, it is obvious that the mobile game market will continue to grow in 2020 and years to come. Game developers and marketers need to take advantage of that and create strategies to win in this crowded market.
What’s particularly important to pay attention to are the everchanging mobile gamer demographics. We can see that the idea of who a ‘gamer’ is has shifted. There are currently more female mobile gamers than male. We can expect even more women getting into mobile games, especially if the market starts catering to their interests. We also see that female mobile gamers are more likely to purchase games and in-app content. That is another huge opportunity for game developers and marketers.
What’s going to have a big impact on the mobile game market is 5G connection, coupled with advancements in AR and AI technologies. It will be exciting to see how the mobile games market is going to change and evolve in the future.
Which mobile gaming statistic did you found the most surprising? Write to us in the comments below!
Read More About Mobile Game Marketing
- 60+ Important 2019/2020 Mobile Marketing Statistics You Need to Know
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- What are the “mobile game whales” & how to find them
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