60+ Important 2019/2020 Mobile Marketing Statistics You Need to Know

Over the last couple of years, mobile usage has continued to soar. We can now safely say we live in a mobile world. It’s not something that’s coming, it’s happening right now.

If you want to get ahead in the mobile world, you need a top-notch mobile marketing strategy that allows you to reach this massive mobile audience. However, in order to create a winning mobile marketing strategy that will produce results, you need some industry insights.

Mobile marketing statistics guide your decisions in the right way and help you stay ahead of your competitors. However, finding fresh and relevant mobile marketing statistics all in one place is a challenge. I know that from personal experience. Most articles are completely outdated and offer mobile marketing statistics from the ’90s. Ok, I’m exaggerating, but you get what I’m saying.

That’s why I have compiled a list of all the most important and relevant mobile marketing statistics for 2019 and 2020. Armed with these valuable 60+ stats, you will thrive in the world of mobile marketing.

Most Important Mobile Usage and Traffic Statistics

There are more than 5 billion mobile users in 2019. (Source: Hootsuite)
More than 50% of all internet users access it through their mobile devices in 2019. (Source: Hootsuite)
World Advertising Research Center predicts that by 2025, ¾ of users will access the Internet using a mobile device.
78% of all teenagers use their smartphone instead of a laptop. (Source: Think With Google research)
More than one-quarter of all emails are opened on smartphones. (Source: Smart Insights)
World’s most visited website on mobile is Google.com (Source: Hootsuite)
Users use their phones to access almost 70% of all media.
40% of mobile users search for local businesses and often include the phrase “near me”. (Source: Aumcore)
50% of people start using their smartphones as soon as they wake up. (Source: Aumcore)
It is predicted that mobile ad spend will reach almost 250 billion dollars by 2020. (Source: Statista)

Top Mobile App Usage Statistics

68% of users have push notifications enabled on their smartphone or tablet. (Source: Responsys)
Social media apps are the most used apps with 39% usage. (Source: The Manifest)
50% of people have deleted an app in the last week. Only 6% of smartphone users have never deleted an app. 32% of users report they deleted an app because they didn’t use it. (Source: The Manifest)
51% of users use apps 1-10 times a day, while 16% use apps 20-50 times a day. (Source: The Manifest)
55% of businesses are creating apps to increase sales, and 50% do it to improve customer experience.
According to Statista, the most popular messenger app is WhatsApp with 1.6 billion users.

Mobile-Friendly Website Statistics

More than half of websites are mobile-friendly.
After an unsatisfying mobile website experience, 48% of users will go to your competitors.
61% of users will have a more positive opinion about your business if you have a good responsive website. (Source: Smart Insights)
57% of users say they wouldn’t recommend a company if their mobile website design is bad.

Useful Mobile Commerce Statistics

By 2021, half of all eCommerce sales will be mobile sales. (Source: 99firms)
According to BrizFeel, 49% of users use their mobile devices for shopping.
Three-quarters of shoppers use their phones while shopping in-store.
63% of people research an item on their mobile device first, then they buy it.
46% of customers read reviews of items they wish to purchase on their phones.

Top Voice Search Statistics

According to Wix, as much as 50% of all Internet searches will be mobile searches by 2020.
38% of users think voice ads are not as intrusive as traditional ads. (Source: Adobe)
2 in 5 users regularly use voice-activated devices in their daily lives.
More than 20% of people use Siri once a day.
Experts predict that more than half of households will own a smart speaker by 2022.
By 2022, voice commerce will be worth 40 billion dollars on a global level.

Important Location-Based Mobile Marketing Statistics

According to Statista, by 2021, mobile ad spend will go up to 32 billion dollars.
Only 22% of marketers think they’re using hyperlocal strategies to their full potential (Source: Search Engine Watch)
According to Google, 2/3 of users say they are more likely to buy from a business that customizes mobile website and app content according to their location.
Almost one-third of all searches are related to the user’s location.
84% of marketers use location-based mobile marketing techniques. 94% of them say they plan to in future campaigns. (Source: Factual)
89% of marketers emphasize sales as the number one advantage of using location-based mobile marketing. (Source: Statista)
Urban Outfitters increased their revenue by 146% as a result of a geotargeting campaign.
70% of users are ok with sharing information about their location if they get something of value in return. (Source: Local Search Association).
90% of users have used location-based services on their smartphones in 2019. (Source: Pew Research Center)

Learn more about location-based mobile marketing here.

Mobile App Personalization Statistics

35% of users want more personalized apps/websites (Source: eMarketer)
According to research done by eMarketer, the leading benefits of personalized apps and content are:

Higher response and increase in engagement (56%)
More relevant interaction at the right time (47%)
Increase in customer loyalty and recommendations (44%)
More conversions (43%)
Better communication (43%)
Standing out from competitors (40%)
Higher user retention (40%)
Increase in brand awareness (39%)

By 2020, businesses will increase their profits by 15 percent by using smart personalization technology that will understand user intent. (Source: Gartner)
According to research done by Pure360, basic personalization doesn’t engage and retain users. Only 8% of users say they would engage with a business if they were addressed by their name or received a birthday message.
59% of shoppers have purchased something as a result of personalization. (Source: Infosys)
Almost 60% of users say they have no issue with exchanging their personal data for something valuable like discounts. (Source: Salesforce)
62% of customers say they would like to get personalized messages based on their purchase history. (Source: Salesforce)
According to research done by Segment, 44% of customers say they would buy again from a business if the experience was personalized. 46% of customers say they bought a product without prior intent because they received a personalized recommendation. 40% of customers have bought a more expensive item because of personalization.
According to Evergage, only 18% of mobile apps are personalized
48% of users say it’s fine if brands send them personalized mobile offers based on what they bought previously. But only if they can opt-in and out whenever they want. (Source: Statista).

Learn more about mobile app personalization here.

Top Social Media Statistics

There are almost 3.5 billion social media users globally. (Source: Hootsuite)
On average, users spend more than 2 hours using social media apps every day. (Source: Hootsuite)
Facebook is the leading social media platform with more than 2.4 billion active monthly users. (Source: Statista)
Pinterest leads with 64% of referral traffic from mobile devices.
Mobile devices account for 55% of all social media engagement.
Consumption of videos on mobile devices goes up by 100% every single year. (Source: Social Media Today)
69% of teenagers have a social media profile. (Source: Smart Insights)
48% of users say they would buy from brands because they’re responsive on social media. 46% would buy if a business is offering promotions, and 42% of users would take action if a business is providing educational content on social media. (Source: Sprout Social)
Social media that has the most engagement is Facebook. It is followed by Snapchat and Instagram. (Source: ComScore)
More than 90% of Millennials use social media actively. That number is lower for Gen X (77.5%), and Baby Boomers (48.2%). (Source: Sprout Social)

About Udonis:

In 2018 & 2019, Udonis Inc. served over 14.1 billion ads & acquired over 50 million users for mobile apps & games. We’re recognized as a leading mobile marketing agency by 5 major marketing review firms. We helped over 20 mobile apps & games reach the top charts. Want to know how we make it look so effortless? Meet us to find out.