Mobile Marketing and Social Media: How to Leverage Social Media for Your Mobile Campaign?

Mobile marketing and social media rule the marketing world. Statista predicts that there will be 3 billion social media users by 2020. Add to that the fact that more than 50% of people use mobile devices to access the Internet, and you can clearly see why marketers are focusing on mobile and social media marketing.

If you’re not leveraging social media for your mobile marketing campaign, you’re making a huge mistake. Smart use of social networks can maximize the results of your mobile campaign. It helps you boost brand awareness and get more engagement, just to name a few.

Still wondering whether you should include social media in your mobile marketing strategy? Here some benefits you should consider.

Top Benefits of Using Social Media for Mobile Marketing

Access to a large audience
Ability to connect with your audience on a personal level
More engagement
Effective user targeting
Increase in sales
The possibility of going viral
User-generated content
Easy to track results

How to Use Social Media for Mobile Marketing?

There’s no doubt your mobile marketing campaign can get a significant boost by leveraging social media. The two go hand in hand.

To get started, read these tips for creating a superb mobile and social media strategy. I have also included great examples for each tip to show you how it’s actually done.

Choose the Right Social Media Platform

To maximize the effectiveness of your mobile marketing strategy, you first need to choose the right social media platform.

Let’s say you want to target 40 to 50-year-old males with an interest in cars. I can bet you a million bucks you won’t find many of them on TikTok or Snapchat. And the few you can find there are either very lost or very creepy. On the other hand, if you want to target teens and young adults, TikTok and Snapchat are exactly where you should go.

Make sure you know who your target audience is and what social media platforms they’re on. Once you choose one or more networks to focus on, it will be much easier to create a winning mobile strategy for social media.

Optimize Content for Social Media and Mobile

What’s crucial for utilizing social media in your mobile marketing campaign is that you optimize all content you post. Not only does the content need to be mobile-friendly, but it also needs to follow format guidelines for each social media platform.

According to Statista, as much as 95% of users access Facebook on their phones. So even though Facebook has a desktop version, you should create all content and ads with mobile users in mind. For example, if you create a photo for Facebook that looks awesome on desktop, it doesn’t mean it will look good on mobile.

The same goes for the type of content you post. If you want to optimize social media for mobile, you need to think about the users. For example, users don’t want to read extra-long posts on mobile. They also prefer short video content rather than very long videos.

Also, make sure that you create content that suits each individual social media platform. For example, the type of content and language you should use is much different on LinkedIn than it is on Snapchat.

Get Personal and Connect with Your Audience

Connecting with your audience is key to getting great results on social media. That personal touch is something that goes a long way and is very appreciated by users. Never forget the social aspect of social media.

Think about how you can make your mobile marketing campaign more interactive. Start a conversation with your audience – it shows you care about their opinions. Plus, it’s also a great way to get an insight into their interests. You can even create Facebook Groups to connect with people. The key is to get personal with your mobile campaign.

Coca Cola did just that with their mobile social media campaign called Share a Coke. You have probably noticed Coke bottles with different names. That campaign was geared towards social media users. The ads featured the hashtag #ShareaCoke. It invited users to take a photo with their Coke bottle and share it on social media. That resulted in hundreds of thousands of user-generated photos which made the campaign go viral on social media.

statista mobile video advertising — According to Statista, in 2020, marketers will spend more than $35 million on video ads.

Get More Engagement with Mobile Video Content

According to Statista, in 2020, marketers will spend more than $35 million on video ads. Half of it on mobile video ads. That number will grow to $46 million by 2023. Social media played a crucial role in the growing popularity of mobile video ads. In fact, 51% of all videos are played on mobile devices.

The thing is, video content is very engaging and attention-grabbing. A moving image will almost always be more interesting than a photo. According to research by HubSpot, 55% of users pay more attention to video than other content types. Here’s the big one. According to Wordstream, video content on social media gets 1200% more engagement than photos and text content combined. No, that’s not a typo, it’s 1200% more!

If that doesn’t convince you that mobile video content and ads are the way to go, I don’t know what will.

3 Examples of Mobile Video Ads for Social Media

To show you how it’s done, I’m going to show you 3 great examples of video social media ads. As I have mentioned before, optimizing social media content for mobile is crucial. These brands do it well.

VSCO

VSCO app had a cool video ad for Instagram. It’s quite simple, but it showcases all the main features of the app. The users get a taste of what the app is for and how to use it. That's one of the most important things when showcasing a new app. As you can see, the video ad is optimized for Instagram video ad format and it looks good on smartphones. It's short and instantly grabs the attention of users, which is also a plus.

The New York Times

Here’s something a bit different. The New York Times went for a social media ad that uses only text and it’s highly effective and eye-catching. Because it’s quite different and unique, it instantly grabs the attention of Instagram users. It shows you that you don't need to spend thousands of dollars on super expensive video production. Sometimes it's all about minimalism and simplicity. However, you do need to have a great video ad idea. Once again, the video ad is meeting Instagram’s format guidelines. Plus, it looks great when watched on mobile devices.

DRM Bracelets

This is an example of an Instagram Story video ad. As you can notice, the Story ads are full-screen and mobile-friendly. It includes the copy, brand logo, products, and finally a CTA (in this case it’s “swipe-up” since it’s a Stories ad). It’s all the most important ingredients for an ad in just a couple of seconds. Instagram Story video ads are a great format because they bring you a lot of engagement and you can easily track the performance of your ad.

Want to see more examples of social media ads? Check out these 5 great and not-so-great Facebook ad examples.

Partner Up with Influencers

If you want to take your mobile marketing campaign to a new level, you should get in on influencer marketing. Influencers are producing amazing results for all kinds of brands on social media. 40% of people purchase an item after they see a social media influencer use it. According to Mediakix, Instagram is still the most popular influencer marketing platform. However, that doesn’t mean you can’t use other social networks if it fits your goals better. The key is finding an influencer that shares your target audience, has influence in your niche, and a great connection with followers. If you want to find out how to promote your app by using influencer marketing, click here.

An Example of Influencer Marketing Campaign on Instagram

Boat shoes brand Sperry created a great influencer marketing campaign by partnering up with hundreds of micro-influencers. They searched for Instagram users who were already fans of their brand and made a deal with them to create content for their Instagram page.

This is an interesting strategy because they didn’t go for one or two macro-influencers, but hundreds of micro-influencers. That resulted in a lot of great content that gave Sperry a lot of exposure and an increase in brand awareness.

A Summary of Mobile Marketing and Social Media

No successful mobile marketing strategy is complete without social media. The two should be integrated. According to research by The Manifest, social media apps are the most frequently used apps. So if you want to reach mobile users, you’ll find them on social media. As simple as that.

What’s your experience with using social media as a part of your mobile marketing campaign? If you need any help, reach out in the comments below.

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About Udonis:

In 2018 & 2019, Udonis Inc. served over 14.1 billion ads & acquired over 50 million users for mobile apps & games. We’re recognized as a leading mobile marketing agency by 5 major marketing review firms. We helped over 20 mobile apps & games reach the top charts. Want to know how we make it look so effortless? Meet us to find out.