Starting a winning mobile marketing strategy is anything but simple. There’s a lot that goes into it. You’re required to master many different techniques and juggle multiple mobile marketing channels at the same time. Unless you stay on top of your mobile marketing strategy, it will fall apart quickly.
That’s why smart marketers use different tools to help them. Mobile marketing tools not only make it easier to keep track of everything but improve your campaigns and grow your business.
To make your life easier, we have compiled a list of top mobile marketing tools you need to be a winner in 2020. The types of tools we cover range from analytics, social media, and text marketing tools to SEO, ASO, and multi-channel marketing tools.
Analytics Tools
Mobile marketing is all about the numbers. If you don’t follow key metrics, you won’t have any success with your mobile marketing campaign. Unless you get really, really lucky. However, the probability of that is very low. So just stick with analytics.
Here are a couple of analytics tools that will help you rule the mobile marketing world.
Google Analytics
Google Analytics is an all-around great tool to have in your marketing belt. It offers you an incredible number of features for free. Even though Google Analytics is not made exclusively for mobile, there are still a lot of relevant metrics you can follow.
Google Analytics Features
- Traffic reports
- Campaign tracking
- Conversion tracking
- Custom dashboard
- Keyword referrals
- Goals
- Event tracking
- Real-time reporting
- Attribution
- Custom metrics
Pricing
- Free
- Enterprise (customized pricing)
AppsFlyer
This powerful tool specializes in marketing analytics and mobile attribution. You can use it to track and improve your mobile campaigns, monitor your app engagement, see where the installs come from, etc. This tool helps you use the power of data in order to make better marketing decisions. AppsFlyer is great for gaming, retail, travel, financial, entertainment, food & drink, and many other industries.
AppsFlyer Features
- Impressions and cost reports
- Multi-channel measurements
- Lifetime value reports
- Return of interest reports
- Ad revenue attribution
- Uninstall attribution
- Deep linking
- Email marketing management
- A/B testing
- Social media integration
- Audience segmentation
- Cohort analysis
- Contextual targeting
- Tracking of in-app events
- Text messages
- Website analytics
- Location-based marketing
Pricing Plan
Basic Plan – pay as you go (free trial)
Custom Plan - Full features. Contact AppsFlyer for more details.
App Annie
This powerful tool is used for app analytics and mobile market research. It gives you access to all the data and analytics you need to improve your mobile marketing strategy. You can easily track the performance of your app on a user-friendly dashboard, and compare different metrics. Market analysis is another great App Annie feature. You can do extensive research and even track your competitors’ app store revenue.
If you want to take your mobile marketing strategy to a new level and make your app a success, you should try this mobile marketing tool. The basic plan is free, so why not?
App Annie Features
- App store tracking
- Paid search
- App store optimization
- Download and revenue estimates
- App usage estimates
- Advertising estimates
- SDK insights
- App ranking
- Event tracking
- App category intelligence
- App keyword ranking
Pricing Plan
- Free (only basic features)
- Premium (full features). Cost determined according to many different factors like country location, number of apps, company size, etc.
Soomla
Soomla is a leading tool in monetization measurement. It provides you with important in-app advertising insights and allows you to control your ads. For example, Soomla lets you identify ads that are increasing churn rates and helps you eliminate them, which is quite useful.
Soomla Features
- App monetization
- Attribution
- Cohort analysis
- Funnel analysis
- In-app events analysis
- Ad revenue attribution
Pricing Plan
- Basic tier ($999 per month)
- Blue tier (price upon request)
- Green tier (price upon request)
- Blue tier (price upon request)
If you want to check out even more mobile app analytics platforms, click here.
Social Media Tools
Social media is an integral part of any mobile marketing strategy. As long as users keep spending hours glued to their screens and scrolling through social media feeds, marketers will try to capture their attention.
However, managing social media accounts requires great planning, organization, and strategy. That’s why markets use scheduling tools to keep track of social media.,
Hootsuite
Hootsuite is probably the most popular social media scheduling tool out there. There are many reasons for that. Hootsuite allows you to schedule posts for all top social media platforms, manage your content plan, and even track the performance of your posts with social analytics. What drives many people to use Hootsuite is their free plan which allows you to manage up to 3 social media profiles and schedule 30 posts. However, there are also paid plans for more advanced users.
What I like about Hootsuite is their easy-to-use dashboard, and content plan that makes it simple to keep track of scheduled posts.
Hootsuite Features
- Scheduling
- Monitoring
- Content curation
- Social analytics
- Team management
- 24/7 support
Pricing Plan
- Free
- Professional ($19 per month)
- Team ($99 per month)
- Business ($599 per month)
- Enterprise (contact Hootsuite for pricing)
SMS Marketing & Notifications Tools
Another important mobile marketing channel is text and notifications. It is a great technique for increasing your reach and keeping your audience engaged. Here are some easy-to-use SMS marketing tools for setting up your text campaign.
EZ Texting
EZ Texting tool makes it easy to get started with text marketing. It’s great for beginners and has all the features you need, like scheduling, tracking, personalization, and reports. 160 thousand marketers use the platform and more than 4 billion messages have been sent through it.
EZ Texting Features
- SMS marketing
- Sign-up forms
- Keywords
- MMS messages
- Text to vote SMS polls
- Shortcode services
- Personalization
- Drip campaigns
- Scheduling
- Tracking
- Reports
Pricing Plan
- 14-day free trial
- Plus ($49 per month)
- Select ($94 per month)
- Elite ($149 per month)
- Pro ($250 per month)
- Bronze ($450 per month)
- Silver ($1100 per month)
- Gold ($2000 per month)
- Custom plan
Airship
Airship is a great tool for handling in-app messages, push notifications, and text messages. Use it to send relevant messages to your audience at the right time and boost user engagement.
Airship Features
- Push notifications
- In-app messaging
- SMS
- Web notifications
- Mobile wallet
- Open channel API
- Automation
- Personalization
- Optimization
- Analytics
Pricing
- Price available upon request
WhatsApp Business
If you’re looking for a 100% free texting tool, then you should try WhatsApp Business. It’s not as fancy as other messaging tools and doesn’t have as many features, but it’s still quite useful.
WhatsApp Business Features
- Business profile
- Quick replies
- Contact labels
- Automated messages
Pricing
- Free
Multi-Channel Marketing Tools
Trying to balance multiple marketing channels at once can be very frustrating and time-consuming. Unless, of course, you have some tools to help you.
Iterable
To manage your marketing efforts across multiple mobile channels, try Iterable. This tool uses AI to analyze user behavior and come up with the best time and channel to engage them. I found this to be a standout feature. However, you can use Iterable for many other things like creating and managing lifecycle campaigns and retargeting users.
Iterable Features
- Multi-channel integration
- Audience identification
- Lifecycle campaign creation
- Personalization
- Optimization
- Data integration
- Real-time metrics
Pricing Plan
- Free trial
- Subscription starting from $500
SendPulse
SendPulse allows you to handle text messages, push notifications, web notifications, emails, Facebook messenger, and Viber all in one place. I would single out their drag and drop editor as an exceptional feature.
Send Pulse Features
- Drag and drop editor
- Subscriptions forms
- Trigger emails
- Reporting
- API
- Web push monetization
- Automated sending
- Email scheduler
- Personalized notifications
- Segmentation
- Unsubscriber list
- Chatbots
- A/B testing
Pricing
- Free trial
- Customizable subscription
- Pay as you go option
- VIP Plan
App Store Optimization Tools
If you have an app, ASO is one of the key things you need to focus on to make it successful. To find out how to do app store optimization like a pro, check out our simple guide.
AppTweak
This tool is great for increasing the visibility of your mobile game or app. AppTweak offers you all the data you need to optimize app stores and increase downloads. Top mobile leaders like PayPal, Microsoft, Expedia, Amazon, and LinkedIn use this mobile marketing tool.
AppTweak Features
- Keyword research
- ASO report
- Keyword monitoring
- Keyword shuffler
- Category ranking
- Keyword data
- Organic keywords
- Paid keywords
- Keyword auto-suggestion
- Algorithm change detector
- Keyword counter
- Revenue estimates
- API
- Visibility score
Pricing Plan
- Starter ($69 per month)
- Guru ($299 per month)
- Power ($599 per month)
- Enterprise (custom plan)
SEO Tools
Search engine optimization is crucial for the success of your mobile marketing strategy. Here’s a great tool that will help you boost your organic mobile traffic.
SEMRush
With more than 4 million users, SEMRush is one of the leading SEO tools on the market. It allows you to do everything from competitor analysis, keyword research, deep link analysis, rank tracking, and traffic analysis.
SEMRush Features
- Organic research
- Organic traffic insights
- Keyword research
- Backlink building
- Position tracking
- Analytics
- Rank tracking
- Site audit
- On-page SEO checker
- Search engine sensor
- Content audit
- SEO content template
- Traffic analytics
Pricing Plan
- Pro ($99 per month)
- Guru ($199 per month)
- Business ($399 per month)
- Enterprise (custom plan)
Have you used any of these mobile marketing tools? Are there any mobile marketing tools you think we should add to this list? Tell us in the comments below!
Read More About Mobile Marketing 👇
- How to Start a Winning Mobile Marketing Strategy
- Top 11 Mobile App Analytics Platforms (Pricing Included)
- How to Do Mobile App Personalization that Drives Engagement and Retains Users
- The Art of ASO: App Store Optimization for Mobile Games (iOS & Google Play)
- What is Mobile Marketing
About Udonis:
In 2018 & 2019, Udonis Inc. served over 14.1 billion ads & acquired over 50 million users for mobile apps & games. We’re recognized as a leading mobile marketing agency by 5 major marketing review firms. We helped over 20 mobile apps & games reach the top charts. Want to know how we make it look so effortless? Meet us to find out.
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