Most founders can build amazing products.
But they can't write compelling copy. Your features sound boring and technical. Customers scroll past without reading anything.
Formula #1: Feature → Benefit → Outcome
Start with what it does first.
Then explain what that means exactly. Finally, show the end result. This creates a clear path.
Example: "Auto-backup saves work every minute. You'll never lose progress again. Sleep better knowing data's safe."
Features become benefits when connected properly. Use this formula everywhere possible.
Formula #2: Problem → Solution → Result
Lead with customer pain first.
Show how you fix it completely. End with their total transformation.
Example: "Tired of manual invoicing? Auto-invoice creates bills instantly. Get paid faster, work less."
Pain-first writing hooks readers immediately. They feel understood and valued.
Formula #3: Before → After → Impact
Paint their current frustrating state clearly.
Show the improved reality after. Explain why it matters most.
Example: "Before: Hunting through folders daily. After: Find anything in clicks. Save three hours weekly."
Contrast makes benefits crystal clear. People love dramatic transformations.
These formulas work for any feature. Practice them on your worst copy. Your conversion rates will thank you.
Stop listing features like grocery items. Use these formulas to sell instead. Your customers will actually read everything. Sales will follow naturally.
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