I spent 3 years as an Amazon FBA seller. The number one mistake I see new sellers make? Pricing by gut feel.
You find a product for $5. You see competitors selling at $24.99. You think "easy 5x profit" — but after Amazon fees, shipping, storage, and returns, you're barely breaking even.
So I built something simple: a Google Sheets calculator that gives you the exact price you need to charge for your target profit margin.
How it works (takes 30 seconds):
- Enter your cost to supplier
- Enter shipping to Amazon
- Pick your product category
- Enter your target margin (e.g. 30%)
- Get the recommended selling price — instantly
It also shows you competitor pricing, a full profit grid at different price points, and your breakeven.
Real example from testing:
- Cost: $8.50
- Shipping: $2.30
- Category: Home
- Target margin: 30%
- Recommended price: $24.99
- Net profit: $7.49/unit, 42% ROI
Without the calculator? I probably would've priced at $19.99 (thinking I was being competitive) and left $5/unit on the table.
Why Google Sheets?
No software install. No monthly subscription. Works on any device. You can share it with your VA or team. Formulas are transparent — no black box.
Who this is for:
- Amazon FBA sellers (especially new ones)
- Retail arbitrage hunters
- Product researchers validating niches
- Anyone selling on Amazon who wants data-driven pricing
Grab the full template here: https://microtoolsb2b.gumroad.com/l/niche-product-pricer
Made by MicroTools Studio — simple financial tools for sellers and investors.
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