With 900M+ digital media consumers by 2025 (FICCI-EY, 2024), media coverage is no longer optional — it’s a credibility currency. Yet most brands still rely on outdated, mass press releases.
✅ Why coverage matters: Earned media builds 5X more trust than ads (PRCAI 2024), driving investor interest, consumer trust, traffic, SEO, and long-term brand authority.
📌 Best practices to pitch in 2025:
Build narratives tied to national trends (AI, fintech, sustainability)
Pitch the right journalist with tailored, researched angles
Use exclusive data + visuals to strengthen authority
Position founders as thought leaders across media & podcasts
Follow up smartly, not spammy
🚫 Mistakes to avoid: mass mailers, overhyping, ignoring regional media, weak visuals, or pitching outdated stories.
💡 Case study: Wing Communication helped a Mumbai fintech land ET, Business Standard, CNBC-TV18 coverage — leading to 60% more investor inquiries and 120% traffic growth.
At Wing Communication, we specialise in targeted journalist outreach, founder profiling, data-driven storytelling, and hybrid PR campaigns that make editors say yes.
👉 If you want to cut through the noise, pitch like a PR pro.
Read full blog → How to Pitch Indian Media Like a PR Pro (And Get Featured)
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