We are thrilled to share that yuj has been recognized at the DNA Paris Design Awards 2025, marking our third consecutive year of international acclaim. This moment is a proud one for our entire team, a recognition of our creativity, dedication, and collaborative spirit, and a reminder of why we do what we do: to create design that makes a meaningful impact.
At yuj- Global UX Design agency, our guiding motto — “When design meets purpose, it creates impact” — shapes every project we take on. This year’s recognition celebrates our work in the connected mobility space, where we reimagined how riders experience ownership, care, and connectivity. By following a design-led approach, we turned complex challenges into simple, habit-forming experiences that not only delight users but also create measurable business outcomes.
Our Approach: Designing with Users at the Core
We believe that great design always starts with people. Every project begins with understanding users deeply — their behaviors, frustrations, and aspirations. For this product specifically, we carried out research and surveys across a diverse set of riders, from Gen Z early adopters to more traditional, conventional users. This broad perspective helped us capture pain points across the spectrum, ensuring the solution was both inclusive and future ready.
The insights we uncovered became the foundation for reimagining the connected mobility experience.
Key Rider Challenges
Our research highlighted three pressing pain points:
Vehicle Service Accessibility: Riders often struggled to locate authorized service centers, facing delays and poor updates due to disconnected systems between dealerships and apps.
Awareness Gap: Limited digital engagement meant riders frequently missed out on offers, subscriptions, and value-added services.
Tech & Feature Expectations: Users were frustrated by the lack of smart, connected features and a unified platform that could evolve with their ownership needs.
Aligning Design with Business Goals
Impactful design must serve both people and businesses. We ensured the solution aligned with the customer’s growth goals while addressing user challenges. It was built to deliver outcomes by:
Establishing a True Digital Brand: Positioning the app as the go-to platform for services, subscriptions, and accessories.
Generating Leads: Turning service bookings and app activity into qualified dealer leads.
Strengthening Retention: Building loyalty with personalized alerts, gamification, and rewards.
Growing Add-On Revenue: Driving adoption of extended warranty, roadside assistance, insurance, and accessories.
A Design-Led Solution for Connected Mobility
Our role was to create a seamless, habit-forming experience that bridged gaps in the rider journey while enabling business growth. By weaving in contextual nudges, personalized journeys, and an intuitive interface, we gave riders more confidence and clarity. What was once a fragmented experience becoming a unified platform for ownership, care, and discovery.
Looking Ahead
This recognition from the DNA Paris Design Awards reaffirms our belief that design in mobility goes beyond aesthetics — it’s about solving real problems, meeting business objectives, and shaping the future of connected interfaces.
It encourages us to keep pushing boundaries, finding new ways to design meaningful, human-centered experiences that not only delight users but also deliver tangible results for our clients. With every project, our goal is to transform complexity into purposeful, intuitive solutions that improve the way people interact with the world.
Dive into our portfolio to see how yuj brings impactful design to life, or reach out to explore how we can collaborate on your next project.
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