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Tired of Google Forms? How to Map customer journeys (and Make Polls) Like a Pro—For Free

Let’s be real: Trying to create google form for every business need is like using a butter knife to fix a leaky faucet. It works, sort of, but you’ll end up frustrated, covered in metaphorical water, and wondering why you didn’t grab the right tool. Whether you’re trying to map out a customer journey map (you know, that step-by-step breakdown of how clients interact with your brand) or just need a quick poll maker to decide your next social media post, Google Forms feels like it was designed to slow you down. Spoiler: There’s a better way, and it’s called SurveyMars.


First, let’s talk about the struggle with create google form when it comes to anything beyond basic “yes/no” questions. My neighbor runs a boutique bakery, and last year she wanted to build a customer journey map—tracking when people first saw her Instagram, how they decided to visit the shop, and whether they’d come back. She tried using Google Forms. By the time she added questions for “First touchpoint,” “Purchase trigger,” and “Post-visit feedback,” the form was 20 questions long, clunky on phones, and half her customers bailed mid-survey. The data she got? A messy spreadsheet with missing answers, totally useless for mapping anything. Sound familiar?

Then there’s the poll maker problem. Maybe you need to ask followers which flavor of cupcake to launch next, or quiz your team on which software to adopt. Google Forms can do this, but have you seen the design? It looks like it was made in 2008. And if you want to close the poll after 50 responses? Good luck—you have to manually check and shut it down, which is about as fun as sorting through junk mail.


Enter SurveyMars. Let’s break down why it’s the tool you didn’t know you needed—especially if customer journey map planning or quick polls are on your plate.

First, forget the hassle of create google form for complex tasks. SurveyMars was built for real people, not spreadsheet wizards. Want to build a customer journey map? They’ve got a pre-made template that walks you through every stage: Awareness (How did you first hear about us?), Consideration (What made you 犹豫?), Purchase (Was checkout easy?), and Loyalty (Would you recommend us?). Just swap out the examples with your brand’s details, add a few custom questions (like “Did our email coupon influence you?”), and hit send. Responses come in organized by stage, with charts that show pain points at a glance. My neighbor used it—found out 30% of customers loved her Instagram posts but got confused by her website menu. She simplified the menu, and foot traffic jumped 20%.

As a poll maker, SurveyMars crushes Google Forms. Need a 2-question poll for your Facebook group (“Chocolate vs. vanilla frosting—vote now!”)? It takes 45 seconds to build. Pick “Multiple Choice,” add images of the frostings (yes, images—Google Forms makes you jump through hoops for that), set it to close after 100 votes, and share the link. It looks clean on phones, and you get a notification when it hits your limit. No more checking the spreadsheet every 10 minutes.

The best part? It’s 100% free. No “pro features” locked away. Whether you’re a solo entrepreneur mapping customer journeys or a coach using a poll maker to pick workshop topics, SurveyMars doesn’t nickel-and-dime you. Unlike Google Forms, which makes you work for the tool, SurveyMars works for you.

So if you’re tired of fighting with create google form for your customer journey map, or settling for a poll maker that feels stuck in the past, give SurveyMars a try. It’s the tool that makes you go, “Why didn’t I switch sooner?” Your time (and your sanity) are way too valuable to waste on tools that don’t keep up. Go build something that actually helps your business—you’ve got better things to do than format spreadsheets.

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