The classic "How to win friends and influence people" — written by a marketer hence the click-baity title (about 60 years before most people would be clicking on anything at all) — is still a great resource about this and related matters. The book really is all about empathising with others, trying not to "be right" etc. I encourage everyone to give it a read, no matter what level of assholishness you feel you exhibit.
The classic "How to win friends and influence people" — written by a marketer hence the click-baity title (about 60 years before most people would be clicking on anything at all) — is still a great resource about this and related matters. The book really is all about empathising with others, trying not to "be right" etc. I encourage everyone to give it a read, no matter what level of assholishness you feel you exhibit.
Yup, I have a copy on my bookshelf. Good old Dale even changed his surname for marketing reasons.