Old-school “open another app” workflows are dying.
AI-first, chat-based workflows are taking over.
Here’s how fast this shift is happening ↓
Most people still think design means juggling 6 tabs, 4 tools, and endless files.
They’re overthinking it.
You can now go from rough idea to finished asset without leaving a single chat window.
Adobe just moved Photoshop, Express, and Acrobat directly into ChatGPT.
You describe the edit.
The AI and Adobe quietly do the heavy lifting.
Text, images, and documents all live in one creative conversation.
This isn’t a cute integration.
It’s a new workflow.
Imagine:
• You paste a messy PDF and ask for a clean summary and redesign.
• You upload a product shot and describe the ad you want.
• You tweak copy, layout, and visuals in the same thread.
One leader I spoke with tested a similar AI-first flow.
Their team cut revision cycles by 40% and shipped campaigns days earlier.
Not by working harder.
By removing tool-switching.
↓ Simple framework to ride this shift:
↳ Start with one end-to-end task (brief → asset → review) inside a single AI chat.
↳ Standardize prompts for your most common edits.
↳ Track time saved per project for 30 days.
The real advantage isn’t the tools.
It’s how fast your team can move when the tools disappear into the conversation.
Have you tried running an entire creative process inside a single chat yet?
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