We Open-Sourced Our Marketing Playbook—Feel Free to Steal It, Sell It, or Feed It to Your AI

Most “free” marketing resources come with invisible strings.
Download the template, read the teardown, copy the swipe file—and then discover a footer that demands “link credit,” or a license that quietly bans commercial use. We got tired of parsing legal fine print, so we deleted it entirely.
Welcome to UpMails.eu: every SOP, sequence, prompt, and benchmark is yours to keep. No attribution. No backlinks. No “please tweet our URL.” We even waived our moral rights under CC0 1.0 Universal, which means you can repackage our life’s work, slap your logo on it, and sell it for $199. We honestly hope you do.
What’s actually inside
47 email drip sequences (SaaS, e-com, B2B, NGO, webinar, re-engagement).
200 + copy-and-paste subject lines with open-rate data from 50 m sends.
30-page AI prompt library for segmentation, personalization, and deliverability fixes.
SOPs we charge clients €1,500/day to implement: list-hygiene, sunset flows, domain warm-up, GDPR double-opt-in.
Raw CSV exports of A/B tests (control, variant, p-values) so you can verify our claims—or debunk them.
Monthly benchmark drops: we still run campaigns, we still upload the numbers.
How we got here
UpMails started in 2024 as an internal wiki for our micro-agency VectorForge. Every time we cracked a campaign, we documented the exact steps, screenshots, and KPI deltas. One afternoon a junior strategist asked, “If this works so well, why keep it client-only?” We couldn’t think of a good answer, so we stripped the branding, exported the Notion, and shipped everything to a $5 VPS. Traffic doubled overnight—turns out marketers love assets that don’t ask for anything back.
Who’s already remixing the loot?
A solo creator in Manila bundled five sequences into a $49 Gumroad product—she’s cleared $8 k in passive sales.
A Berlin SaaS copied our deliverability SOP, cut spam rate from 14 % to 2 % in ten days, then open-sourced their improved version (thanks, Robin).
An AI startup fed our subject-line dataset into fine-tuning and launched a micro-SaaS that writes previews for Klaviyo—no credit, no problem.
And hundreds of newsletter writers who simply paste our templates, hit send, and finally have time to sleep.
The only request we don’t make
If you improve something—new data, better copy, a funnier meme—consider re-uploading it. Not because you have to, but because the next marketer in Lagos or Lima might level-up their livelihood with your tweak. The folder stays open for good.
Ready to loot the vault?
Grab every file, code snippet, and shameless secret at:
https://upmails.eu
No signup. No paywall. No guilt.
Go make something bigger—we’ll keep adding fuel to the fire.