Here’s a quick question:
Why do some pages dominate Google rankings while others (with better backlinks and keywords) stay stuck on page two?
The answer often comes down to something most SEOs barely talk about: dwell time.
Dwell time is one of those “hidden” metrics that quietly influences rankings. It’s not as flashy as backlinks or as obvious as keywords, but make no mistake — Dwell Time in SEO is something Google pays attention to. And here’s the kicker: Pages with higher dwell times almost always outrank similar content with weak engagement.
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