Building a niche website can be a rewarding (and delicious!) journey — especially when it’s about something you love. For me, that was chocolate spreads — a simple idea that turned into elmordjene.info
, a curated hub for chocolate lovers around the world.
🧩 Why Chocolate Spreads?
Chocolate spreads are universally loved, but surprisingly, there wasn’t a single site dedicated to reviews, comparisons, and recipes around them. So I decided to build one — not just as a blog, but as an experiment in SEO, content strategy, and WordPress performance.
⚙️ The Stack
Here’s what powers the site:
CMS: WordPress (lightweight + flexible)
Theme: Custom-tweaked GeneratePress for speed
SEO Plugin: Rank Math (for on-page optimization + schema)
Schema Setup: Custom ACF-based structured data for better Google visibility
Hosting: Fast shared hosting setup with CDN
🧠 What I Learned
Low KD keywords (low competition, high search volume) are golden — especially in food niches.
Schema markup (Recipe, FAQ, HowTo) dramatically boosts click-through rates.
Internal linking + topic clustering helps Google understand your site’s depth.
Focus on visual appeal — food-related content thrives on images and short videos.
Visit the Site here http://el-mordjene.info/.
If you’re curious to see how it all looks, check out elmordjene.info
.
💡 Next Steps
I plan to expand the site into:
AI-generated recipe summaries
Chocolate brand comparisons
Interactive polls and flavor rankings
Would love your feedback — how would you improve or scale a small niche site like this?
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