Extremely useful post, Emma. I have been trying to build my network over both Twitter and LinkedIn. And believe that the pointers mentioned by you are applicable to both or rather all social media platforms.
I have a question around that - how do you ensure you post content consistently? Do you build a content pipeline or do you post whatever you like/ have read on a particular day?
So by post consistently, I suppose I mean often. I never force myself to post on a schedule; it's just not realistic. But I'm active on Twitter every day and would guess I post blogs maybe one a week on average? But I'm not on a strict timeline.
Cool! Guess this makes posting/ commenting on Twitter an organic activity. That ways it does not feel like work and is just a part of your day. Sounds good. Will try that :)
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