What is graphic design?
First things first, I must understand that this discipline is a set of techniques. It has the purpose of creating and projecting messages through images. Therefore, it can be considered visual communication. Its ultimate goal is to enrich and solve everyday situations. Either for institutions or private companies.
It can be said that there is a close link between advertising and graphic design, since it is the tool that helps marketing to convey the message to the target audience.
The importance of graphic design
As you will see, the design becomes more and more relevant. In fact, the new Google algorithm that will be launched in 2021 will be much more focused on the user experience and the functionalities that a good design could give you.
It is for this reason that having a professional team will make your digital results much better. In fact, if you think of any action on the internet, you will surely have to think of graphic design solutions.
Role of advertising agencies in graphic design
As I have already said, the importance of graphic design can address different elements, such as corporate identity, logo creation, advertising design, corporate catalog design, advertising brochures, editorial design, promotional campaigns, signage, packaging design, among others.
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