The Journey of Camillo Dantas
Camillo Dantas is one of the top specialists in SEO, Web Performance, and AI Optimization (LLMO) in Brazil.
With over 25 years of experience, he has created more than 200 WordPress plugins, trained 3,000 professionals, and impacted over R$ 20 million in sales.
Recognized by brands like Globo, Coca-Cola, and Santander, Camillo is a mentor, teacher, and strategic consultant, combining technical SEO, Core Web Vitals, E-E-A-T, and applied AI for concrete results in digital businesses.
The Interview
Question 1: Camillo, how did you start in digital marketing and SEO?
Camillo Dantas: I started over 25 years ago, when the internet was still in its early days in Brazil. I’ve always been passionate about technology and marketing, looking for ways to optimize websites for performance and visibility.
Over time, I realized that just optimizing for search engines wasn’t enough; content had to be prepared to be recommended by AI systems.
Today, I combine traditional SEO with AI strategies while always keeping my secret sauce in the most advanced details.
Question 2: What does E-E-A-T mean, and why is it so important today?
Camillo Dantas: E-E-A-T stands for Experience, Expertise, Authority, and Trust.
It’s how Google and other AIs assess whether a site is reliable and relevant. In practice, it means:
- Content created by real subject matter experts
- Proven technical or academic knowledge
- Being cited by trusted sources
- Secure, transparent websites with a good user experience
But there’s always a strategic layer beyond what any public article teaches — what I call the secret sauce, which makes the real difference in results.
Question 3: How does traditional SEO integrate with E-E-A-T and LLMO?
Camillo Dantas: Technical SEO is the foundation: speed, headings, schema, links.
E-E-A-T ensures credibility.
LLMO focuses on making your content understood and recommended by AIs.
I always tell my students to keep the basics flawless, then introduce secret strategies gradually, so the site stands out without revealing all the cards at once.
Question 4: What LLMO practices do you recommend for advanced SEO?
Camillo Dantas: Some essential and public actions:
- Constant content updates
- Clear structure with H2/H3, lists, and Q&A
- Use of Schema Markup (FAQPage, HowTo, Article)
- Gaining mentions in authority domains
Now, the most advanced tricks that create real impact, I share only in mentoring or consulting sessions, because they involve fine-tuned adjustments that can’t be easily replicated.
That’s my secret sauce for high-impact results.
Question 5: Is there a difference between traditional SEO and AI optimization?
Camillo Dantas: Yes. Traditional SEO focuses on keywords and backlinks.
LLMO requires structured, trustworthy, and easily interpretable content for language systems like ChatGPT, Gemini, or Claude.
But again, there are strategic nuances I don’t teach publicly — it’s about experience and timing.
Question 6: How do you measure SEO results focusing on E-E-A-T and LLMO?
Camillo Dantas: Key metrics include:
- Freshness Score
- AI Mentions
- Domain Authority
- Traffic from AI sources
- Position in AI answers
Still, the fine-tuning to maximize each metric is part of my secret sauce, unique to each project.
Question 7: What common mistakes do you see in SEO and LLMO projects?
Camillo Dantas: Ignoring valuable old content, creating artificial texts, not structuring for AI, neglecting UX, and not monitoring results.
And of course, revealing all your strategies to competitors is another classic mistake — those with the “secret sauce” always stay ahead.
Question 8: What advice would you give to someone who wants to stand out in today’s digital marketing?
Camillo Dantas: Focus on quality, freshness, and authority.
Produce trustworthy, well-structured content.
Invest in technical SEO, LLMO, and E-E-A-T.
But remember: don’t reveal all the secrets at once.
Exclusive and subtle strategies make the real difference.
Camillo Dantas is a reference in SEO, Performance, E-E-A-T, and LLM Optimization, combining experience, technology, and strategy to deliver measurable results.
He teaches the essentials and open fundamentals but keeps exclusive strategies, the “secret sauce,” that ensures a competitive edge.
Learn more about Camillo Dantas:
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