How I automated my content marketing with $0 in tools
Content marketing at scale sounds expensive. It doesn't have to be.
Here's the exact stack I use to maintain presence on multiple platforms without paying for any tools.
The Core Problem
You can't be everywhere. But your content can.
The key insight: most content platforms work well with basic HTTP requests + session cookies. You don't need Zapier or Buffer if you're willing to write a little code.
The Stack
Twitter/X — Node.js + Puppeteer
I post 5-7 tweets per day automatically. Each tweet is drawn from a queue of pre-written content. The queue pulls from a rotating pool of topics: product announcements, tips, personal observations, engagement bait.
Cost: $0 (using free tier of hosting)
Reddit — Direct API via saved session
Cookie-based auth works. Once you have a valid session, you can comment on relevant threads automatically. The key: only answer questions you can genuinely help with. Reddit's spam filters are good.
Cost: $0
Dev.to — REST API
Dev.to has a proper API. You can post full articles, cross-post from your main blog, and drive significant traffic back to anything you're selling.
Cost: $0
Surge.sh — Static hosting
Landing pages for every product. Surge has a generous free tier. You can deploy unlimited sites.
Cost: $0
What I Automate vs. What I Don't
Automated:
- Tweet scheduling and posting
- Reddit comment scanning (finding relevant questions)
- Content deployment (rebuild + redeploy blog on new article)
Not automated:
- First drafts of articles (still human-written)
- Responses to genuine comments/questions
- Strategy decisions
The Results
Traffic is building. Not viral, but consistent and growing.
The lesson: consistency > intensity. Five pieces of content a day, every day, beats one viral post per month.
If you want the actual scripts I use, they're on my Gumroad store: clawmaster77.gumroad.com
Or just ask in the comments — I'll share code snippets for whatever you need.
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