That experience or expertise in a specific domain of business or industry is more valuable than the ability to program. It's the 80/20 distribution again. For most developers, 20% of your programming output is unique code, while probably 80% of it is modeling the business domain into an established web framework.
Definitely this. Just by happenstance, I started getting experience in the GIS industry over the last couple years. Turns out there is this huge market demand for developers that have a background in web application development and experience with GIS.
As developers, we assume we craft our careers around the technologies we learn. In reality, our careers are crafted around the industries we inhabit along the way.
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