Black Friday Cyber Monday isn’t just the biggest sales moment of the year—it’s also the perfect time to convert one-time deal hunters into loyal, long-term customers. With shoppers actively searching for new brands and special offers, Shopify merchants have a prime window to stand out.
But here’s the truth: massive discounts alone won’t turn BFCM buyers into returning customers. What will make the difference? A strong loyalty and rewards program that keeps shoppers engaged long after the sale ends.
That’s where Easy Loyalty & Rewards becomes a game-changer. Let’s break down how you can maximize loyalty this BFCM and set your store up for ongoing growth.
What Is a Loyalty & Rewards Program?
A loyalty and rewards program incentivizes customers to continue interacting with your brand. They earn points, perks, or special benefits for purchases and engagement. On Shopify, tools like Easy Loyalty & Rewards help merchants automate this entire process.
Common loyalty program features include:
Points for purchases, sign-ups, reviews, or referrals
Tiered membership levels (Silver, Gold, Platinum)
Exclusive discounts or early access deals
Birthday, anniversary, or milestone rewards
Why Shopify Loyalty Programs Matter During BFCM
Shopify merchants benefit from seamless app integrations, real-time tracking, and easy promotion tools—making loyalty programs especially effective during the shopping surge.
A loyalty program not only enhances BFCM conversions but also gives customers a reason to return in December, January, and beyond.
Key Loyalty Features That Boost BFCM Success
- Early Access & VIP Perks Give your loyalty members something extra: 24-hour early access to BFCM deals
Double or triple reward points during the event
Exclusive member-only pricing or gift-with-purchase
These perks make loyal customers feel valued—and encourage non-members to join.
- Supercharged Referral Rewards Referrals thrive during BFCM when people share deals with friends. Try: Bonus referral points for both the referrer and new customer
Pre-BFCM referral challenges to build hype
Extra rewards for multiple successful referrals
- Personalized Messaging That Converts Segment your audience and tailor messages based on: Purchase history
Product preferences
Customer tier
Cart behavior
Leading brands like Glossier, Gymshark, and 22 Days Nutrition use early access alerts, wishlist reminders, and targeted discounts to drive massive BFCM conversions.
- Post-BFCM Engagement & Retention Don’t stop after BFCM—this is where loyalty truly pays off. Consider: “You earned points!” reminders post-purchase
Bonus point offers for purchases made within two weeks
Personalized communication: birthdays, new collections, exclusive updates
Brands using follow-up loyalty nudges often see 20–30% higher retention.
BFCM Campaign Ideas Using Easy Loyalty & Rewards
Try these high-impact campaigns:
Double-Points BFCM Weekend
VIP Early Access for Loyalty Members
Automatic Tier Upgrades for Top Spenders
Double Points on Referrals
These strategies create exclusivity and give customers strong reasons to return.
Competitor Insight: Why Some Loyalty Programs Fail
Many Shopify brands struggle because their programs are:
Hard to find on the website
Offering weak, generic rewards
Complicated or confusing to redeem
Easy Loyalty & Rewards solves this with an intuitive dashboard, customizable branding, and clean Shopify integration.
Effortless Shopify Integration
Easy Loyalty & Rewards is built for merchants who want impact without complexity.
You get:
Quick setup with no coding
Fully customizable branding
Rewards across email, referrals, and store activity
Analytics to optimize your strategy even after BFCM
Final Thoughts
BFCM is your biggest opportunity—not just for sales, but for building lasting customer relationships. With Easy Loyalty & Rewards, you can turn seasonal buyers into loyal customers who return month after month.
Ready to strengthen your store’s retention?
Launch your Shopify loyalty program with Easy Loyalty & Rewards and make this BFCM your most profitable one yet.
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