Best Shopify Loyalty Apps to Increase Repeat Purchases (2026)

Building a profitable Shopify store isn’t just about attracting new shoppers—it’s about giving customers a reason to come back. As advertising costs continue to rise, retention has become one of the most powerful growth levers for eCommerce brands. That’s where loyalty programs step in.
With hundreds of loyalty apps available on the Shopify App Store, choosing the right solution can feel overwhelming. Each tool promises higher retention, better engagement, and increased lifetime value—but not all apps are built the same.
This guide highlights the 7 best Shopify loyalty apps for 2026, ranked based on features, pricing, reviews, and ideal use cases. Whether you’re a small niche store or a fast-scaling brand, there’s a loyalty solution here to match your goals.
Why Loyalty Programs Are Essential for Shopify Stores
Loyalty programs help Shopify merchants grow sustainably by focusing on repeat customers instead of relying only on paid traffic. Here’s why they matter:
Higher customer lifetime value: Returning customers tend to spend more per order and purchase more frequently.

Lower acquisition costs: Referral rewards and word-of-mouth reduce dependence on paid ads.

Stronger retention: Points, perks, and VIP rewards motivate shoppers to come back.

Better personalization: Loyalty data helps tailor offers and product recommendations.

Emotional brand connection: Birthday rewards and exclusive access build long-term trust.

Since Shopify doesn’t include native loyalty features, third-party apps are essential for staying competitive.
7 Best Shopify Loyalty Apps for 2026

1. Easy Loyalty & Rewards Best for: Quick, no-code setup Easy Loyalty & Rewards is designed for merchants who want to launch a loyalty program in minutes. It supports points, referrals, milestones, and VIP tiers with automated rewards applied at checkout. Key strengths: One-click setup

Customizable points system

Auto-applied discounts

24/7 expert support

Limitations:
Limited advanced rule logic

Free plan capped at 150 orders/month

1. Joy Loyalty Program & Rewards Best for: Omnichannel and POS-based brands Joy Loyalty is ideal for fashion, beauty, and retail brands selling both online and in-store. It offers advanced reward rules, analytics, and seamless Shopify POS integration. Pros: Strong customization

POS-ready

Deep integrations

Cons:
Learning curve for beginners

1. Rivo: Loyalty & Referrals Best for: Custom-branded loyalty experiences Rivo offers deep design control, making it a great choice for DTC brands that prioritize branding and referrals. Pros: CSS customization

Strong referral tools

Real-time analytics

Cons:
Requires technical knowledge

1. Smile.io Best for: Simplicity and reliability Smile is one of the most popular Shopify loyalty apps, offering points, referrals, and VIP tiers with a beginner-friendly interface. Pros: Fast setup

Easy to use

SEO-friendly loyalty pages

Cons:
Limited customization on lower plans

1. Okendo: Reviews & Loyalty Best for: Loyalty combined with reviews Okendo connects loyalty with reviews, surveys, and referrals, creating a unified customer engagement platform. Pros: Visual reviews

Unified customer profiles

Strong personalization tools

Cons:
More complex setup

1. Loloyal: Loyalty & Rewards Best for: Lightweight loyalty programs Loloyal is a simple solution with popup-style rewards and social engagement features. Pros: Easy installation

Affordable plans

Social media rewards

Cons:
Limited analytics

Free plan very restricted

1. Growave Best for: All-in-one marketing tools Growave combines loyalty, wishlists, reviews, and referrals into a single dashboard. Pros: Feature-rich platform

Clean UI

Strong documentation

Cons:
Longer setup time
How to Choose the Right Shopify Loyalty App
Before installing a loyalty app, consider:
Ease of setup and no-code options

POS and omnichannel support

Integrations with email and SMS tools

Branding flexibility

Scalable pricing as your store grows

Final Thoughts
A well-designed loyalty program can transform occasional buyers into loyal customers who drive long-term revenue. Whether you want a quick launch with Easy Loyalty & Rewards, advanced customization with Rivo, or an all-in-one platform like Growave, the right app can significantly improve retention and repeat purchases.
Choose a solution that fits your store’s size, technical comfort, and growth goals—and start building loyalty that lasts.