Black Friday Cyber Monday (BFCM) isn’t just about running massive discounts. It’s also the perfect opportunity to build long-term relationships with shoppers. With more customers shopping online than ever, standing out requires more than slashing prices—you need to give customers a reason to come back after the holiday rush. That’s where a loyalty program comes in.
If you’re running a Shopify store, the good news is you can launch a loyalty program quickly and still be ready before BFCM 2025. Here’s how to do it step by step:
Set Clear Goals for Your Loyalty Program
Before adding rewards, define what you want to achieve. Do you want more repeat purchases, larger order values, or referrals? Setting goals helps you design a program that aligns with your business instead of just offering generic perks. For example, a coffee subscription brand may want to reward frequency of purchases, while a fashion store may want to encourage referrals.Choose the Right Rewards Structure
Loyalty programs work best when rewards are exciting yet profitable. Popular structures include:
Points-based rewards – Customers earn points for every purchase and redeem them later.
Tiered programs – Offer VIP status levels with better perks at each stage.
Referral rewards – Offer incentives for referring new customers.
During BFCM, you can amplify these with limited-time bonuses, like double points or free gifts.
- Integrate Seamlessly with Shopify Your loyalty app should integrate seamlessly with Shopify, allowing rewards to be automatically applied during checkout. Look for features like:
Easy setup without custom coding
Automatic points tracking
Compatibility with subscriptions, memberships, and discounts
Customizable rewards that fit your brand
This ensures you spend less time on setup and more time running campaigns.
- Promote Your Program Before BFCM Don’t wait until the sale weekend to talk about your loyalty program. Build excitement early:
Add a banner on your store announcing double points during BFCM.
Send email/SMS campaigns introducing your rewards program.
Promote VIP-only early access to BFCM deals.
Shoppers are more likely to buy when they know they’ll earn something extra beyond discounts.
- Focus on Post-BFCM Retention The biggest mistake merchants make is treating loyalty programs as a short-term gimmick. Instead, use BFCM as a launchpad. After the sale, encourage shoppers to come back by:
Sending personalized “You earned X points, here’s how to use them” messages
Offering exclusive rewards for repeat purchases in December
Creating a New Year bonus campaign for members
This keeps holiday shoppers engaged well into 2026.
Final Thoughts
Launching a loyalty program doesn’t need months of planning. With Shopify and the right app, you can set it up in days and start rewarding customers before BFCM 2025. The key is to focus on retention—not just discounts. By giving shoppers a reason to return, you’ll turn seasonal buyers into long-term loyal fans.
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