Most small businesses focus on the same tired marketing tactics—social media ads, email blasts, and SEO. But here are 3 lesser-known strategies that can move the needle:
Leverage Micro-Influencers: Instead of chasing celebrities, partner with local nano-influencers (1K–10K followers). They often have highly engaged audiences and charge far less. Offer free products or a small fee in exchange for authentic reviews.
Repurpose Content Like a Pro: Turn a single blog post into a Twitter thread, LinkedIn carousel, and even a short TikTok script. Tools like Canva or CapCut make this easy.
Run a ‘Customer Spotlight’ Campaign: Feature loyal customers on your social media or newsletter. It builds community and encourages others to engage. Bonus: They’ll likely share the post, giving you free reach.
What’s one unconventional tactic that’s worked for you? Drop it below—I’d love to test it!
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