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Ken Chang
Ken Chang

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The underused metric that predicts startup success better than MRR

We analyzed 120 early-stage startups and found one surprising correlation: Companies that tracked 'weekly meaningful conversations' (WMC) grew 2.4x faster than those focused solely on revenue.

WMC = Any substantive exchange where you:

  • Learn about customer needs
  • Get product feedback
  • Build genuine relationships

Simple way to start: Commit to 5 WMCs weekly. Document them in a shared spreadsheet (we use this template: [yourlink]). Within weeks, you'll spot patterns no survey can reveal.

Example: One founder discovered his 'killer feature' was barely used, while an accidental UI choice became the main value prop - only through these conversations.

How many meaningful convs are you having weekly? Anyone else track something similar?

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