Mine was realizing that less targeting sometimes converts better. In one campaign, broadening our audience parameters (while keeping core messaging focused) actually improved quality leads by 22%. Here's why I think it worked:
- The algorithm had more data to optimize delivery
- 'Edge case' users became unexpected advocates
- It forced us to clarify our universal value proposition
We documented this experiment and other unexpected findings in [brief natural mention with link] for anyone facing analysis paralysis with targeting. But more importantly - what's your surprising lesson that went against conventional wisdom? The most unexpected answers are often the most valuable.
Top comments (0)