I was building a slide deck last week... technical content, thoughtful structure, a solid wall of text I was genuinely proud of. Somewhere around s...
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Evan, I’ll share a little secret that every editor and publisher on earth knows (even book publishers). People don’t really read for the content itself anymore — especially in the age of LLMs. They read for the author.
For example, people might read Sylwia no matter what she writes, because the style is light, there’s some distance and humor, and you end up smiling a few times along the way. They read @aaron_rose_0787cc8b4775a0 because he tells stories and explains difficult things through narrative 💖. And I have a feeling people could happily read Evan Lausier as well, because he writes from a really interesting perspective about the everyday dilemmas of developers.
The real key is probably writing regularly and letting the audience get used to you. Everything else? Sure — most of it will just be scanned through the headings.
Sylwia, thank you for the kind mention! 🙏 I very much enjoy your articles as well! Congrats on your acceptance into the AWS Community Builders program! That is a real honor. 🎉 Cheers 🌹❤✨
@sylwia-lask 's articles are some of my favorites too :)
But thats very true actually. Its kind the origination of this topic. I was describing below how in business everyone has a slide deck and 80% of them is garbage boilerplate text repeated over and over. Its so hard now to cut through the noise...
The downward spiral of LLMs.... It feels like half of emails are written by AI then the readers just ask AI to summarize it 😂😂 It reminds me of when a colleague and I would both have our Fathom notetakers join the same meetings then have an LLM diff them for giggles haha
Hahaha, I totally get the email part! 😄
To be honest, I also often use LLMs to generate emails, but for a slightly different reason. Sometimes my first instinct is to reply something like “just do this simple thing, why are you bothering me with this?”… and an LLM can turn that into a message so polite that the recipient reads my “go away” and feels excited about the journey ahead. 😅
thanks! added new perspective to my thought
Don’t worry. Your posts are always fun and informative, and I enjoy reading them. 😄
Thank you :) Likewise!! Some of my favs!!
I second @webdeveloperhyper 's comment! always enjoy your posts @evanlausier . cheers buddy ❤💯
Hooray! You have two readers! 😀😀
This resonates hard. I've published across dev.to, Medium, LinkedIn, and my own site, and the distribution problem is always bigger than the writing problem.
What changed things for me was treating each platform as a separate audience with different expectations. A dev.to post with code snippets gets 4x the reactions of one without. A LinkedIn post needs a hook in the first two lines or it dies. Same insight, completely different packaging.
I ended up building an AI tool (ContentForge) specifically because I was spending more time reformatting content for different platforms than actually writing. The core insight is right — nobody will read your blog post unless you bring it to where they already are, in the format they expect.
Thank you so much for sharing. I really appreciate the angle you present. I can totally identify with spending more time re-formatting stuff so it presents better rather than actually developing content. The logic of you last sentence hits hard. GIve the people what they want right? 😂
this comment is to show that I did read your post! 😊 for me, it's because of the curiosity.
I do agree that information overload is a factor too for people not reading blogs or docs.
HA! Thank you :)
I think so too... I'm finding it even in business... How to cut thru the generic boiler plate generated text to get the takeaways from most materials presented these days...